German MNO Alliance for Mobile TV

What a big bang announcement! T-Mobile, Vodafone, O2 and e-Plus have announced a cooperation to deliver 14 TV Channels and 2 Radio Channels based on the DVB-H Standard.

Takeaway: This is a big move in the overall mobile TV landscape. So far, only young and motivated start-ups (MFD, etc.) have started to set-up their own programs and channels on i.e. DMB. This recent German alliance of the four leading MNOs is a big move, which could change the still nascent mobile TV landscape dramatically here. It remains to be seen, if this alliance is flexible enough to deliver on its promises or if small start-ups are more nimble than the big ones.

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Explore posts in the same categories: Digital Media, General Posting, Mobile 2.0

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