Pageflakes receives funding! Heating up AJAX-Desktop Battle!

After Netvibes received some funding from Index and well-connected business angels, Michael Arrington revealed that Pageflakes will announce a funding round from Benchmark. This obviously will heat up the still early-days of customizable, personalized home-pages.

Takeaway: The funding of these two additional competitors of Microsoft, Google and Yahoo will definitely heat up things in this space, which ultimately will benefit the users / consumers of these services. The major question is, how the ultimate business model of these services will look like. Will it primarily be an ad-financed business model? Are users accepting advertisements on their personal home pages? Are users willing to pay for premium services and if yes, what is the % share the home-page provider can get from this pie? What other ways of monetarization are possible with such a service?

Recommendation: Knowing both Tariq and Christoph personally, I am sure that these two smart guys, might find answers to these questions. Watch Netvibes and Pagesflakes closely as they will be decent contenders of GYM in this space.

Explore posts in the same categories: Cool Companies, VC backed Companies, Web 2.0

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