Debitel launches Mobile TV offering for €9.95 per month

According to various sources, Debitel has launched a mobile TV offering in cooperation with MFD. MFD, a young German start-up has managed to secure a nationwide DMB license earlier this year. Now, Debitel is on air with a €9.95 / month package with four channels (Pro7Sat1 Channel, MTV, N24 and ZDF) in Berlin, Cologne, Frankfurt, Munich and Stuttgart. Other cities to follow during the Worldcup.

Takeaway: A new, exciting area has started for German consumers! At least for some – for the time being! As the only commercial handset available in the market currently is the SGH-P900 from Samsung which requires a €199 contract with Debitel.

Recommendation: This major milestone in the history of mobile TV will provide a lot of opportunities for young, nimble start-ups which will fill the various promising niches between the two major parties (mobile operators; content providers). MFD is a very good example of a young start-up challenging the traditional contenders. I am sure, we will see more of these in other related mobile TV areas….

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