Local advertising – next generation!

Local advertising has been around for quite some time now, especially around internet and Web 2.0. The success of this model still seems to take more time than expected, as local SMEs are still hesitent to consider local internet advertising. This “delay” in internet local ad uptake has been anticipate by a few interesting start-ups, which are trying to uncover the next (or the) big thing for local advertising and SMBs

Start-ups such as spotrunner Spot Runner(advertising / video for local cable operators), MerchantCircle (directory assistance) or Jingle Networks (also directory assistance) are doing some cool things with local advertisers.

Takeways: I wonder if this is a trend we will be seeing here in Europe as well. At the moment, the US start-ups seem to have a quick-start over their European peers.

Recommendation: I am sure Google wouldn’t mind acquiring one of these trendy start-ups, which leverage new technology and new trends around SMB / local advertising.

Explore posts in the same categories: Cool Companies, Digital Media

5 Comments on “Local advertising – next generation!”

  1. TolleSolle Says:

    Thank you for affirming a lot of the promising start-ups. Can you tell us what is going on in Germany!


  2. TolleSolle Says:

    Our website is http://www.emergingstartups.com please check out the latest most robust and solid-backed start-ups…

  3. Ryan Says:

    Just for clarification – MerchantCircle is not a directory assitance service like Jingle. We are a unique set of tools, combining social networking, and online and offline marketing to help small businesses aquire leads through the internet. In actuality Jingle works with us to provide their services to our customers.

  4. haydn Says:

    I was looking to sign up to your feed but it seems it might not be valed: I chekced it at feedvalidator.org. Be iterested to know when it is working.

  5. Lemmy Says:

    In the USA, Cheap-TV-Spots.com produces and airs TV, web and mobile adverts for less money than Spot Runner. CheapTVspots.com is very high quality and very fast and goes to all 50 states for as little as $20(USD) per airing.

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